MACAM
Branding / Visual Identity for a new
Compemporary Art Museum and Hotel in Lisbon
Welcome to the
House of Private Collections
The name MACAM, and the fact that it is a Palindrome,
served as inspiration for the development of a logo with a dynamic behavior
that adapts to different media and spaces.
The name MACAM, and the fact that it is a Palindrome,
served as inspiration for the development of a logo with a dynamic behavior that adapts to different media and spaces.
The name MACAM, and the fact that it is
a Palindrome, served as inspiration for the development of a logo with a dynamic behavior
that adapts to different media and spaces.
The name MACAM, and the fact that it is a Palindrome, served as inspiration for the development of a logo with
a dynamic behavior that adapts
to different media and spaces.
The name MACAM, and the fact that it is a Palindrome, served as inspiration for the development
of a logo with a dynamic behavior
that adapts to different media and spaces.
The two geometric shapes at the core of all artistic creation - the Circle and the Square - form the foundation of the brand’s visual identity, engaging in a dialogue between the creative and rational sides. From these shapes, an exclusive typeface was developed to enhance the Museum's communication with a younger audience.
Shop items are vital for museums, supporting funding and enriching the visitor experience, while also expressing brand identity—at MACAM, the square and the circle as primary elements reflect the museum’s character and are thoughtfully integrated into product design.
@MACAM 2025